My Mission Statement

September 2002

September, for me, is always a time to refocus. One of the ways I do that is by reviewing my mission statement, which I developed a few years ago. In her wonderful little book, The Path, Laurie Beth Jones writes: “A mission statement is, in essence, a written-down reason for being.Having a clearly articulated mission statement gives one a template of purpose that can be used to initiate, evaluate, and refine all of one’s activities.”

Over the years, my mission statement has been a sort of compass for me. I use it whenever I engage a new coaching prospect; while working with current clients; in my community interactions; with my family; and in my personal relationships. If I find myself wasting time, losing interest in something, or feeling a great deal of uncertainty, chances are that I’m not aligned with my mission statement.

My mission statement is very simple: “To recognize, encourage, and strengthen the gifts and greatness within myself and others.” Gifts, as I think of them in this context, are such things as the ability to communicate; perspective; a way of relating; specific skills; intellect; talents; humor; ability; insights; etc. They can either be strengths that we are born with, or those that we have purposefully set out to attain. Greatness, as I see it here, involves such hallmarks as courage; wisdom; integrity; God’s image in us; a vision for others or the world; and love. All of us have greatness in us. Often we need others to help us see that in ourselves, and to fully exercise our greatness.

If you haven’t already done so, this might be a good month to design your own mission statement. It would be my pleasure and privilege to assist you in that exercise, or you may want to read The Path, or explore other approaches to developing a mission statement. It will be time well spent, and something that will serve you both professionally and personally in the years to come.

Have a great month!

Warm regards,
Sharon Keys Seal

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